SEO Tips

Traffic is the jackpot for a successful website. Search Engines have become the way of bringing traffic to an online venture. Targeted traffic can convert into potential business and revenue for any website owner, that's the goal.

Nutshelling things, SEO is the process of ranking higher in the search engines (Google, MSN Live, Yahoo) to increase traffic. For well-constructed websites with good copy, increased traffic translates into higher sales, so there is no disputing the importance of practicing good SEO techniques. Some of the more important techniques can be described with the following tips:

Tip 1: Avoid Bad Coding.

Ensure web pages are W3C Compliant. Search Engines bots crawl through web sites by analyzing the sites code. The need is to make html clean and error-free so the bots can index every page of a website with ease. Errors could mean that the entire site does not get indexed by the bots, and ultimately could lead to a lower page ranking. Heed the bots!

Tip 2: Use Relevant Keywords.

If a website is about spatulas, then go after specific keywords. For example "gourmet kitchen spatula" and "robotic kitchen spatula" would be good choices because they are very specific. The more specific a keyword phrase is, the less competition it will receive in search engine rankings. It's another story how many people will actually be doing searching on a "robotic kitchen spatula" but that's on you - this isn't rocket science, but it is SEO!

Tip 3: Smart Keyword Placement.

After the keywords have been decided on, they should show up somewhere in the site title and header tags. The keywords should also be in the web pages body, but avoid overdoing it as too much of a good thing can literally penalize you due to some of the advanced formulas in use by the search engines.

Tip 4: Get Inbound Links.

Relevant incoming links from other websites that are 'trusted' can boost the site's search engine ranking. Avoid paid link backs and too many reciprocal links or link schemes.

Since search engines have secret algorithms that determine where a website ranks in their search results, there are tons of myths and piles of misinformation out there on the information superhighway (why don't people use that phrase anymore btw - "information superhighway"). More than a few people have felt angry and misled because an SEO firm or consulting company made promises that the customer’s site would rank on page one in Google. Unfortunately, most of the time, this is just not possible, and the majority of these offers and promises should be dismissed.

Not everyone can afford a reputable SEO consultant, especially for smaller websites, so most web site owners resort to the DIY methods.

DIY SEO Tools should include the following:

Discover Site Rankings – See which keywords bring users to your web site and see how many conversions they get for your site.
Search Engine Coverage – Analyze your site’s search engine visibility.
Detect Problem Pages – Detects, follows, and checks all links and shows broken links, dynamic pages, denials in robots.txt, and other errors that may be hurting your site.
Sitemap Builder – Creates and submits an XML sitemap for search engines to discover.
Keyword Selection – Identify and test potential keywords.
Keyword Appraisals – See which keywords are better based on traffic, value, search volume, and conversions.
Competitive Intelligence – Discover your top competitors for each and every keyword.
Analyze Competitors – Analyze competitor web sites and learn what is working for the competition.
Analyze My Site – Understand how search engines view the keywords on your site.
On-Page Optimization Editor – Optimize your pages to maximize search engine leads.
Link Structure Analysis – Learn from the structure of your competitors’ backlinks.
Link Research – Find the URLs that to target for link exchange, sub-categorized by type (blog, directory, article, etc).
Task Scheduler – Allows you to schedule and automate tasks.
Search Analytics & SEO Progress Reports – Powerful, data rich reports providing detailed filtered report providing data on every aspect of your site’s optimization including search engines, rankings, landing pages, keywords, on-page metrics, off-page metrics, keyword, competitors and much, much more.
Advanced Preferences –Identify preferred search engines, search the API, access market analysis keywords and competitor metrics, on-page keyword analysis metrics, common words, HMTL tags weight, keyword groups, human emulation filters, report header and footer and more.

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SEO Tips

Traffic is the jackpot for a successful website. Search Engines have become the way of bringing traffic to an online venture. Targeted traffic can convert into potential business and revenue for any website owner, that's the goal.

Tip 1: Avoid Bad Coding.

Tip 2: Use Relevant Keywords.

Tip 3: Smart Keyword Placement.

Tip 4: Get Inbound Links.

Relevant incoming links from other websites that are 'trusted' can boost the site's search engine ranking. Avoid paid link backs and too many reciprocal links or link schemes.

Not everyone can afford a reputable SEO consultant, especially for smaller websites, so most web site owners resort to the DIY methods.

DIY SEO Tools should include the following:

Discover Site Rankings – See which keywords bring users to your web site and see how many conversions they get for your site.

Search Engine Coverage – Analyze your site’s search engine visibility.

Detect Problem Pages – Detects, follows, and checks all links and shows broken links, dynamic pages, denials in robots.txt, and other errors that may be hurting your site.

Sitemap Builder – Creates and submits an XML sitemap for search engines to discover.

Keyword Selection – Identify and test potential keywords.

Keyword Appraisals – See which keywords are better based on traffic, value, search volume, and conversions.

Competitive Intelligence – Discover your top competitors for each and every keyword.

Analyze Competitors – Analyze competitor web sites and learn what is working for the competition.

Analyze My Site – Understand how search engines view the keywords on your site.

On-Page Optimization Editor – Optimize your pages to maximize search engine leads.

Link Structure Analysis – Learn from the structure of your competitors’ backlinks.

Link Research – Find the URLs that to target for link exchange, sub-categorized by type (blog, directory, article, etc).

Task Scheduler – Allows you to schedule and automate tasks.

Advanced Preferences –Identify preferred search engines, search the API, access market analysis keywords and competitor metrics, on-page keyword analysis metrics, common words, HMTL tags weight, keyword groups, human emulation filters, report header and footer and more.